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Dedicated Fund on Branding, Upgrading and Domestics Sales (BUD)

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The details of the BUD are as follows:




To help Hong Kong enterprises capture the opportunities arising from the National 12th Five-Year Plan, the Hong Kong Special Administrative Region Government set up a “Dedicated Fund on Branding, Upgrading and Domestics Sales” (the BUD Fund) of $1 billion in June 2012. To help SMEs, including start-ups, grasp economic opportunities and boost their competitiveness, the 2018-19 Budget proposed to extend the geographical scope of the BUD Fund to include the Association of Southeast Asian Nations (ASEAN) markets by launching the “ASEAN Programme”, and to increase the cumulative funding ceiling per enterprise for projects involving the Mainland China Market (the “Mainland Programme”).

The 2019-20 Budget proposed to further extend the scope of the Fund to include all economics with which Hong Kong had sign the Free Trade Agreements (FTAs), to launch the "FTA Programme" (submuming thereunder the ASEAN Programme. Enabling enterprises to explore the new markets and new business opportunities



Who are eligible to apply?


All non-listed enterprises registered in Hong Kong under the Business Registration Ordinance (Chapter 310) with substantive business operations in Hong Kong are eligible to apply, irrespective of whether they belong to the manufacturing or service sector or whether they already have any business operations in the FTA economics and the Mainland China.



What is the funding amount?


Funding will be provided on a matching basis, i.e. the Government will cover a maximum of 50% of the total approved project cost and the enterprise has to contribute no less than 50% of the total project cost in cash. During the tenure of the BUD Fund, each enterprise may obtain funding for a maximum of sixty approved projects and the total cumulative funding amount is $6,000,000 under the “Mainland Programme” and the “FTA Programme”.



What kind of projects will be funded by BUD?

Any projects that assist individual Hong Kong enterprises in exploring and developing the Mainland China and FTA economics markets through developing brands, upgrading and restructuring operations and promoting sales are eligible.



Is there any restriction on the project duration?

Each funded project should be completed within 24 months.



BUD includes ‘Mainland Programme’ and ‘FTA Programme’ 


Mainland Programme: To provide funding support for individual Hong Kong enterprises to undertake projects to develop brands, upgrade and restructure their business operations and promote sales in the Mainland China, so as to enhance their competitiveness and to facilitate their business development.

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FTA Programme: The BUD "FTA Programme" which covers applications for undertaking projects to develop the markets of ASEAN (i.e. Brunei Darussalam, Cambodia, Indonesia, Laos, Malaysia, Myanmar, the Philippines, Singapore, Thailand and Vietnam), Australia, Chile, the four member states of the European Free Trade Association (i.e. Iceland, Liechtenstein, Norway and Switzerland), Georgia, Macao and New Zealand.
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# The above information of BUD is quoted from the official BUD  website ( and summarized by Data World Solutions Limited.  Since the official BUD webpage is a third-party webpage, Data World Solutions Limited cannot guarantee that its information or content will not be updated, removed, or deleted.


If you are interested in applying for BUD, please click here to fill in the inquiry form!


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